Power vs. Force by David R. Hawkins is a book that many, including Steve Pavlina, include in their recommended reading lists. I borrowed this book from the library and have read it twice through before writing this post.

Power vs. Force has a very interesting premise and everything hinges on this: You can determine the truth, strength, power of an object, person or statement using Kinesiology and “K-testing”. It is the “arm test” that many inspirational or self-help gurus use.

Pros and Cons
The levels of consciousness and the difference between Power and Force as described in this book is relevant to everyone in business. What are the root causes? Why are we starting a business? A business — whether it is a product or a service — should start with something that serves people. It should also have meaning and be associated with a deep value such as love, beauty, truth, authenticity or knowledge.

Think about why you started your business. Is it to serve people or just about making money or having freedom? I have stopped asking questions like “will I make money with this?” or statements like “I want to start my own business because I want the freedom and flexibility.” That is not true. A business makes you the boss, but until you hire staff, it makes you everybody else as well (sales and marketing, accounting, administrator, janitor, product developer and CEO). Somehow people have bought into the idea that your own business is the same as working in an office except it’s flexible (If you’re productive and you have a great boss, you might be able to do this without starting your own business) but that’s simply not true. A true entrepreneur sees suffering and problems that people are desperate to solve and creates a solution.

Another good thing about this book is that they give a list of words that are higher frequency attractors and lower attractors. What was interesting is that many copywriters use the same words for their sales letters: Abundant, Timeless, Free, Gifted, Healing, Intuitive and Inspiring just to name a few.

It made me stop and think about why I am in business, what are my values and what do I want to create with my life.

The main con with the book is that if you don’t believe in the “K-testing” or the “arm test”, a lot of the book holds no meaning for you. You must believe that the “arm test” works. Dr. Hawkins gives empirical scientific proof, but I am concerned about the premise of the test as well as “experimenter’s bias”. Of course this is just my opinion and does not mean that this test does or does not work.

Overall an eye-opening read, even for sceptics.

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© 2012 Lakshmi Gosyne

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“Lakshmi Gosyne helps women entrepreneurs learn, love and profit from online technology and social media. Find out more about how to make technology work for you by visiting www.thetechgoddess.com